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Tougher supervision of data protection in Europe

Oct 19, 2023   |   2 mins
Tougher supervision of data protection in Europe

Recently, the news “EU politicians hope that Europe’s next large-scale digital law will be resolved through regulations and even ban micro-target advertising”, which shocked the public.

People will pay more and more attention to their privacy. The EU’s landmark personal privacy law, the General Data Protection Regulation (GDPR), came into force on Thursday. In terms of protecting personal privacy, EU citizens have begun to experience "the biggest change since the birth of the Internet."

Europe has introduced the General Data Protection to protect all EU citizens in an increasingly data-driven world from privacy and data leakage. Therefore, the definition of individual rights should pay special attention to data subjects. Personal data and usage have changed greatly from previous regulations.

Moreover, the scope of application of data protection is broader. Regardless of whether the company involves the personal data of EU residents, whether it is located in the EU, the company must comply with EU regulations. The provision, mainly aimed at multinational companies, to prevent Internet companies from taking advantage of the loose differences in EU and foreign regulations to evade supervision. The operations of US Internet giants represented by GAFA (Google, Amazon, Facebook, Apple) in the EU are bound to be subject to stricter supervision. 

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